E-Commerce Guide
Creating an online store
Essentially, there are only four requirements to create your own online store!
Domain
Web Hosting
Shopsystem
WaWi & PIM
Step by step to your online shop
An online shop is a unique opportunity to sell your own products or existing offline retail products online.
1
Domain
The first step in any website project is to have your own unique domain. First, you need to decide on the top-level domain (TLD), such as .at, .com, or .shop. Second, you need to choose the actual domain name.
The right top-level domain for you depends on the price and your preferences. A .at domain is likely the most popular choice for online shops targeting the Austrian market. Creative e-commerce domain extensions such as .shop or .store help your shop stand out in memory. The cost of domain registration depends on the TLD you choose.
The right top-level domain for you depends on the price and your preferences. A .at domain is likely the most popular choice for online shops targeting the Austrian market. Creative e-commerce domain extensions such as .shop or .store help your shop stand out in memory. The cost of domain registration depends on the TLD you choose.
2
Web Hosting
Just having a domain isn't enough to create an online shop. You also need a web hosting provider to store and make available the data your online shop requires. The hosting agreement determines factors such as how much data you can provide on your website and how fast.
An online shop typically requires a more extensive hosting package compared to a personal website or a blog. Large e-commerce projects often use their own server instead of web hosting. Due to complexity, this is recommended only for individuals with experience or adequate technical support.
An online shop typically requires a more extensive hosting package compared to a personal website or a blog. Large e-commerce projects often use their own server instead of web hosting. Due to complexity, this is recommended only for individuals with experience or adequate technical support.
3
Shopsystem
The third essential requirement for your online shop is an e-commerce platform. This platform determines the functions available and how your content can be displayed. It also allows you to manage your website's content.
Beginner-friendly e-commerce platforms such as WooCommerce can be installed easily without programming knowledge, thanks to Easy.Install. Complex platforms such as Magento require their own server instead of web hosting.
Beginner-friendly e-commerce platforms such as WooCommerce can be installed easily without programming knowledge, thanks to Easy.Install. Complex platforms such as Magento require their own server instead of web hosting.
4
WaWi & PIM
If you plan to sell more than a few products through your online shop, organizing without an inventory management system (WaWi or WWS) and/or a product information management system (PIM) can be difficult and time-consuming.
A PIM system manages product information such as photos, prices, and descriptions, making them usable across multiple platforms. This ensures smooth and centralized collaboration between your online shop, other shop applications, or even offline retail. A WaWi, on the other hand, assists with inventory flow. It helps you control purchasing, storage, inventory in and out, and sales of your goods.
A PIM system manages product information such as photos, prices, and descriptions, making them usable across multiple platforms. This ensures smooth and centralized collaboration between your online shop, other shop applications, or even offline retail. A WaWi, on the other hand, assists with inventory flow. It helps you control purchasing, storage, inventory in and out, and sales of your goods.
Further considerations
Now, the real journey begins, as your webshop is just starting out. Here's a rough overview of important considerations for your next steps:
Payment System
What options do you want to offer, and what are the fees?
Administration
Will you manage your website yourself or hire an agency?
Data Privacy
Is your shop GDPR-compliant? (All world4you services adhere to this standard.)
Security
Is your shop adequately protected against malicious programs and attacks?
Shipping
How will you organize shipping for physical products?
Marketing
How will users find your online shop? Will you focus on social media, SEO, etc.?
support
We are happy to support you!
Frequently Asked Questions
What is brand monitoring and how does it help me?
Brand monitoring involves tracking your brand across key digital channels such as social media, online directories, and reviews. When you know what people are saying about your online brand, you get the feedback you need to create an effective online presence.
You can also ensure that you are always the first to be informed when customers have questions or criticism. This gives you the opportunity to react quickly, build relationships, and solve problems before they get out of control.
You can also ensure that you are always the first to be informed when customers have questions or criticism. This gives you the opportunity to react quickly, build relationships, and solve problems before they get out of control.
Can I, as an individual, also publish commercial content online?
Yes, there are generally no restrictions from world4you regarding this. As a private person and as a company, you can always publish commercial content, for example in the form of a online shop, on your website. However, you are obligated to comply with the applicable laws and regulations.
What advantages does a .com domain offer compared to other TLDs?
A .com domain offers a variety of advantages compared to other top-level domains (TLDs).
First, the .com domain is the most popular and widely used TLD in the world. As a result, a .com domain can convey higher brand awareness and credibility.
Second, a .com domain is often considered the default, especially for commercial websites. It is strongly associated with e-commerce and online businesses, which promotes customer trust.
Third, .com domains tend to be easier to remember and enter because they are universally known. This facilitates branding and enables better findability in search engines.
Fourth, .com domains usually offer a wider range of available names, as many of the best .com domains are already registered. However, there is still a high probability of finding a suitable name.
Overall, a .com domain allows for a strong online presence and offers several benefits to support the growth and success of a website.
First, the .com domain is the most popular and widely used TLD in the world. As a result, a .com domain can convey higher brand awareness and credibility.
Second, a .com domain is often considered the default, especially for commercial websites. It is strongly associated with e-commerce and online businesses, which promotes customer trust.
Third, .com domains tend to be easier to remember and enter because they are universally known. This facilitates branding and enables better findability in search engines.
Fourth, .com domains usually offer a wider range of available names, as many of the best .com domains are already registered. However, there is still a high probability of finding a suitable name.
Overall, a .com domain allows for a strong online presence and offers several benefits to support the growth and success of a website.
You are looking for personal assistance?
Our support team promptly and competently handles your request – and has been doing so for 26 years.