E-Commerce Guide

Creating an online store

Essentially, there are only four requirements to create your own online store!
Web Hosting
WaWi & PIM

Step by step to your online shop

An online shop is a unique opportunity to sell your own products or existing offline retail products online.

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The first step in any website project is to have your own unique domain. First, you need to decide on the top-level domain (TLD), such as .at, .com, or .shop. Second, you need to choose the actual domain name.

The right top-level domain for you depends on the price and your preferences. A .at domain is likely the most popular choice for online shops targeting the Austrian market. Creative e-commerce domain extensions such as .shop or .store help your shop stand out in memory. The cost of domain registration depends on the TLD you choose.
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Web Hosting
Just having a domain isn't enough to create an online shop. You also need a web hosting provider to store and make available the data your online shop requires. The hosting agreement determines factors such as how much data you can provide on your website and how fast.

An online shop typically requires a more extensive hosting package compared to a personal website or a blog. Large e-commerce projects often use their own server instead of web hosting. Due to complexity, this is recommended only for individuals with experience or adequate technical support.
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The third essential requirement for your online shop is an e-commerce platform. This platform determines the functions available and how your content can be displayed. It also allows you to manage your website's content.

Beginner-friendly e-commerce platforms such as WooCommerce can be installed easily without programming knowledge, thanks to Easy.Install. Complex platforms such as Magento require their own server instead of web hosting.
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WaWi & PIM
If you plan to sell more than a few products through your online shop, organizing without an inventory management system (WaWi or WWS) and/or a product information management system (PIM) can be difficult and time-consuming.

A PIM system manages product information such as photos, prices, and descriptions, making them usable across multiple platforms. This ensures smooth and centralized collaboration between your online shop, other shop applications, or even offline retail. A WaWi, on the other hand, assists with inventory flow. It helps you control purchasing, storage, inventory in and out, and sales of your goods.

Further considerations

Now, the real journey begins, as your webshop is just starting out. Here's a rough overview of important considerations for your next steps:

Payment System
What options do you want to offer, and what are the fees?
Will you manage your website yourself or hire an agency?
Data Privacy
Is your shop GDPR-compliant? (All world4you services adhere to this standard.)
Is your shop adequately protected against malicious programs and attacks?
How will you organize shipping for physical products?
How will users find your online shop? Will you focus on social media, SEO, etc.?

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Frequently Asked Questions
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