Hobby Website

kilometermacher.at

Enthusiastic about cycling since 1997, Rudi Hörmann the "Kilometermacher" (Kilometer Maker)—shares his hobby and passion with other enthusiasts on his website. His stories about his personal experiences were so well-received that in 2018, the Wrider’s Club ranked him 2nd among the top cycling blogs in the "Road Bike" category.
Website preview of "Der Kilometermacher" featuring blog posts about cycling trips and a photo of a person with a bicycle.

Well-Structured Reports Captivate Readers


The heart of the blog is the collection of reports on rides and cycling experiences. Each report consists of a narrative and photos of the route. These elements are arranged to ensure the content is easy for readers to consume. At the end of each post, there is always an opportunity for interaction; users can share posts across various channels or mark them with a "Like." Interaction with readers is further encouraged through a comment section.


Every report is assigned to pre-defined categories that reflect the blog's structure and organize the posts within the navigation menu. Tags provide further structure, allowing users to easily navigate to other posts covering similar topics.


Additionally, Rudi Hörmann aims to engage his target audience with exciting topics related to cycling culture. For instance, he reports on so-called "Brevets"—long-distance rides where a specified route must be completed within a set time frame, with the rider determining their own pace and break schedule in advance.

My goal is to entertain and inform friends, acquaintances, and cycling enthusiasts. I was constantly being asked where I had been lately, what I did there, and where I might recommend going. This exchange now takes place on my blog.
Rudi Hörmann , Kilometermacher

For his stories, Rudi Hörmann developed a unique brand name. With "Kilometermacher," he created a distinctive title directly related to the blog's theme. This step also made finding a domain easy, as the blog's name is perfectly reflected in the web address. By choosing a .at domain, he established a clear connection to his home country.


Finding Cooperation Partners via the Website


The blog is primarily a hobby and can be seen as the Kilometermacher’s personal diary, where he shares experiences, stories, and routes. The website does not follow any primary commercial goals. However, looking closer at the blog, space has been created for potential collaborations. Options include sponsored articles, product tests, giveaways, or event reporting. This allows Rudi Hörmann to not only provide additional exciting content for his audience but also to take on new personal challenges.


The interesting stories and results of these collaborations, such as product tests, are not limited to the blog. The Kilometermacher is also active on various social media channels, publishing supplementary insights into his experiences on Facebook, Instagram, Twitter (X), and YouTube. Furthermore, Rudi Hörmann offers a newsletter to inform subscribers via email whenever a new post goes live.


WordPress as the Ideal Blogging Software


The Kilometermacher chose to use WordPress as his blogging platform. On one hand, it is the most popular Content Management System in the world; on the other, Rudi Hörmann enjoys trying out new technologies. The intuitive user interface makes it very easy for beginners—even those who have no experience in web development—to share their passion online.


After installing the software, the cycling blogger explored different designs and selected a theme that could be easily adapted to his requirements. He was able to build and expand his pages step-by-step without significant effort. Even for a private website, special attention was paid to legal aspects: a cookie banner was added, and a legal notice (Impressum) page was created.

When choosing a web host, it was important to me to find an Austrian provider that offers fast support—though luckily, I rarely actually need it.
Rudi Hörmann , Kilometermacher

For his project, the Kilometermacher was looking for strong partnerships. In his search for a suitable home for his digital content, he chose world4you. Key factors in this decision included the server location and access to support in his own language. Additionally, WordPress at world4you could be installed on the web server with just a few clicks via Easy.Install.


This provided an easy start, allowing Rudi Hörmann to quickly focus on the most important part: building his blog. With the right web hosting package, he was also able to secure a .at domain for the project, which was even included for free in the first year.

We'll be back in a moment!