The .app Domain
.APPS – the domain for all applications. The word app refers to any type of application software, whether it is mobile, web or desktop, native or platform independent.
From fitness apps to office applications to video games: the comprehensive term makes .app a search engine-strong, internationally understandable top-level domain from which your app idea can only benefit.
With .app, a domain extension was created to give millions of applications a new home. Since .app can only be registered in conjunction with https, you guarantee your visitors the current security standard. That's good for your customers, but also the best boost for your Google ranking.